Analisa CHAID (Chi-square Automatic Interaction Detection)
In the field of marketing, market segmentation becomes important for the company's business strategy. CHAID method as a segmentation method based on data via search category interaction (relationship) between the response variables and explanatory variables through the rule of Chi-Square, as well. is an exploratory method to determine the variable-dominant explanatory variables explaining the response variable, through the presence or absence of interaction between categories.
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